Levi's

It was then that Levi Strauss & Co. was founded. In 1873, Levi Strauss and Jacob Davis created blue jeans. We’ve been innovating ever since. Across generations, Levi’s® jeans have captured the attention, imagination, and loyalty of people from all walks of life. The Levi’s® brand continues to shape the industry with classic products like 501® jeans, innovative collections such as Commuter and Levi’s® Revel, and much more.